SWAG Logo on BET

When I designed the SWAG logo late one night last year I decided to try something new. I’ve long admired the Creative Commons project and had noticed a trend in open source design and programming. The logo, inspired by a new generation of hip-hop, was made available for free to download & use, through a micro-site and licensed using the Creative Commons Attribution 3.0 Unported License. A month or so later the clothing company Paperroot had produced a small run of SWAG tees. More recently I’ve received comments and questions regarding the logos usage. The logo has traveled significant distance into the deep dark tunnels of Tumblr culture and just yesterday popped up on TV when DJ Q45 wore the shirt on BET’s 106 & Park! Its been fun to see this personal experiment resonate with others and this is just icing on the cake!

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